STRATEGY Plan

Best for: businesses that want a fractional marketing leader

Full marketing oversight

• Acting as the outsourced marketing lead / director

• Oversight of all marketing channels:

  • Social media

  • Email

  • Website updates

  • Basic digital campaigns

• Vendor coordination (if applicable):

  • Designers

  • Website developers

  • Monthly planning + prioritization

  • Ensuring brand consistency across all touchpoints

• Think of it as: You don’t have a marketing department—I function as it.

• What it does NOT include (unless explicitly added):

  • Full-time availability

  • Large-scale ad spend management

  • In-house execution at high volume

Campaign Strategy

• Development of monthly or quarterly marketing plans

• Campaign creation:

  • Promotions

  • Seasonal campaigns

  • Lead generation initiatives

• Messaging strategy:

  • Target audience definition

  • Value propositions

  • Key messaging pillars

• Channel selection (where to market and why)

  • Deliverable examples:

    • Campaign calendar

    • Messaging framework

    • Launch plans

Analytics

• Deeper performance analysis across channels

• KPI tracking:

  • Lead generation

  • Conversion rates

  • Engagement trends

• Strategic insights:

  • What’s driving results

  • What to stop/start/scale

  • Bi-monthly (2x/month) review calls

• What it does NOT include:

  • Enterprise-level data infrastructure

  • Complex multi-touch attribution modeling

Any services outside the scope described above may require a separate written agreement and additional fees.