Strategic Marketing.

Fractional Flexibility.

Strategic marketing that drives growth, without the full-time expense.

ESSENTIAL Plan

$499.00 every month

Best for: very small businesses needing a basic presence

Building Social Presence

What is included:

Four (4) social media posts per month
- Platform: 2 social media platforms
  - E.g., Facebook, Instagram, Twitter, LinkedIn
Content creation:
- Four (4) original posts developed specifically to your business needs (graphics + captions)
- Light brand alignment (colors, tone)
Scheduling:
- Posted to receive maximum traction
- Basic hashtags and formatting

What is not included:

GROWTH Plan

$1,249.00 every month

Best for: businesses ready to actively generate leads/build consistency

Social media management
- Platforms: 1–2 platforms
- E.g., Facebook, Instagram, Twitter, LinkedIn
Content
- 12 posts/month
  - Mix of educational, promotional, and engagement content
  - Branding consistency across posts
  - Optimal scheduling and publishing to gain maximum traction
- Light engagement
  - Responding to comments/messages (1–2x per week)
- What it does NOT include:
  - Influencer partnerships
  - Paid ad management (unless added)
Email marketing
- 2–4 emails/month
- Content types:
  - Promotions
  - Newsletters
  - Announcements
  - Improved formatting and branding
  - Basic list segmentation (if list supports it)
- Monthly performance summary:
  - Social media metrics (reach, engagement)
  - Email metrics (open rate, click rate)
- Simple insights:
  - What performed well
  - Recommended adjustments
  - Delivered as a short report or dashboard
- What it does NOT include:
  - Complex automation funnels
  - CRM integration
  - Campaign Reporting
  - Deep attribution modeling
  - Advanced ROI analysis

STRATEGY Plan

$2,499.00 every month

Best for: businesses that want a fractional marketing leader

Full marketing oversight

Acting as the outsourced marketing lead / director
Oversight of all marketing channels:
- Social media
- Email
- Website updates
- Basic digital campaigns
Vendor coordination (if applicable):
- Designers
- Website developers
- Monthly planning + prioritization
- Ensuring brand consistency across all touchpoints
Think of it as: You don’t have a marketing department—I function as it.
What it does NOT include (unless explicitly added):
- Full-time availability
- Large-scale ad spend management
- In-house execution at high volume

Campaign Strategy

Development of monthly or quarterly marketing plans
Campaign creation:
- Promotions
- Seasonal campaigns
- Lead generation initiatives
Messaging strategy:
- Target audience definition
- Value propositions
- Key messaging pillars
Channel selection (where to market and why)
- Deliverable examples:
  - Campaign calendar
  - Messaging framework
  - Launch plans

Analytics

Deeper performance analysis across channels
KPI tracking:
- Lead generation
- Conversion rates
- Engagement trends
Strategic insights:
- What’s driving results
- What to stop/start/scale
- Bi-monthly (2x/month) review calls
What it does NOT include:
- Enterprise-level data infrastructure
- Complex multi-touch attribution modeling

Any services outside the scope described above may require a separate written agreement and additional fees.

We engineer marketing engines that never stall.

Tell us your goals. We’ll craft a winning strategy.