Best for: very small businesses needing a basic presence

Building Social Presence

What is included:

• Four (4) social media posts per month

  • Platform: 2 social media platforms

    • E.g., Facebook, Instagram, Twitter, LinkedIn

• Content creation:

  • Four (4) original posts developed specifically to your business needs (graphics + captions)

  • Light brand alignment (colors, tone)

• Scheduling:

  • Posted to receive maximum traction

  • Basic hashtags and formatting

What is not included:

• Daily engagement (comment replies, DMs)

• Video production

• Strategy development

Best for: businesses ready to actively generate leads/build consistency

• Social media management

  • Platforms: 1–2 platforms

  • E.g., Facebook, Instagram, Twitter, LinkedIn

• Content

  • 12 posts/month

    • Mix of educational, promotional, and engagement content

    • Branding consistency across posts

    • Optimal scheduling and publishing to gain maximum traction

  • Light engagement

    • Responding to comments/messages (1–2x per week)

  • What it does NOT include:

    • Influencer partnerships

    • Paid ad management (unless added)

• Email marketing

  • 2–4 emails/month

  • Content types:

    • Promotions

    • Newsletters

    • Announcements

    • Improved formatting and branding

    • Basic list segmentation (if list supports it)

  • Monthly performance summary:

    • Social media metrics (reach, engagement)

    • Email metrics (open rate, click rate)

  • Simple insights:

    • What performed well

    • Recommended adjustments

    • Delivered as a short report or dashboard

  • What it does NOT include:

    • Complex automation funnels

    • CRM integration

    • Campaign Reporting

    • Deep attribution modeling

    • Advanced ROI analysis

Best for: businesses that want a fractional marketing leader

Full marketing oversight

• Acting as the outsourced marketing lead / director

• Oversight of all marketing channels:

  • Social media

  • Email

  • Website updates

  • Basic digital campaigns

• Vendor coordination (if applicable):

  • Designers

  • Website developers

  • Monthly planning + prioritization

  • Ensuring brand consistency across all touchpoints

• Think of it as: You don’t have a marketing department—I function as it.

• What it does NOT include (unless explicitly added):

  • Full-time availability

  • Large-scale ad spend management

  • In-house execution at high volume

Campaign Strategy

• Development of monthly or quarterly marketing plans

• Campaign creation:

  • Promotions

  • Seasonal campaigns

  • Lead generation initiatives

• Messaging strategy:

  • Target audience definition

  • Value propositions

  • Key messaging pillars

• Channel selection (where to market and why)

  • Deliverable examples:

    • Campaign calendar

    • Messaging framework

    • Launch plans

Analytics

• Deeper performance analysis across channels

• KPI tracking:

  • Lead generation

  • Conversion rates

  • Engagement trends

• Strategic insights:

  • What’s driving results

  • What to stop/start/scale

  • Bi-monthly (2x/month) review calls

• What it does NOT include:

  • Enterprise-level data infrastructure

  • Complex multi-touch attribution modeling

Any services outside the scope described above may require a separate written agreement and additional fees.

Paid Advertising Management

• Meta Ads (Facebook & Instagram)

• Google Search & Display Ads

• Retargeting campaigns

• Campaign setup, optimization, and monitoring

• Monthly ad performance reporting

  • (Best for clients ready to scale lead generation or sales quickly.)

Content Creation & Production

• Short-form video content (Reels, TikTok, Shorts)

• On-site or remote video shoots

• Professional editing and motion graphics

• Product/service highlight videos

• Ad creative development

Copywriting Services

• Website copywriting or full site rewrites

• Landing pages designed for conversion

• Sales pages

• Email sequences (automations or campaigns)

• Blog writing for SEO or authority building

• Website Support & Optimization

Website updates and ongoing maintenance

• Landing page creation or redesign

• Conversion rate optimization (CRO)

• Basic SEO improvements (on-page SEO, metadata, structure fixes)

• Funnel building (lead capture pages, opt-ins)

Advanced Email Marketing

• Automated email sequences (welcome series, nurture flows)

• Sales funnels via email

• List segmentation strategy

• Email A/B testing and optimization

• Platform setup

Advanced Strategy & Consulting

• Quarterly marketing strategy development

• Full campaign planning and execution roadmap

• Brand positioning and messaging refinement

• Customer journey mapping

• Competitive analysis

Brand Development

• Logo refinement or redesign direction

• Brand guidelines document

• Voice/tone development

• Visual identity system (colors, fonts, templates)

• Brand refresh consulting

Influencer & Partnership Marketing

• Influencer outreach strategy

• Brand collaboration coordination

• Campaign activation planning

• Tracking influencer performance

Marketing Automation & Systems

• CRM setup and optimization (HubSpot, etc.)

• Lead nurturing workflows

• Pipeline automation

• Integration between website, email, and CRM tools

If you’re interested in any of these services, click here to schedule a free introductory call to learn more.

All additional services are scoped based on a discovery conversation and delivered through a written proposal outlining deliverables, timelines, and pricing.